Resources

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Many people ask me about what tools I use. Here are some of my favourite resources. Some are free, some are paid, some are affiliate links (the deb.bi links)– but all of them I love and use everyday.

I keep this list updated – and I’d love to hear feedback or your experiences with them. If you try them out and love them, do let me know too!


Getting Online

Domain Registration

Namemesh – generate domain name combinations but register them with Namecheap.

Knowem – check for availability of the same username across all the main social networks

Namecheap – I register 100% of my domains with Namecheap because they are reliable, and by far the most trust worthy domain registrar. DO NOT EVER USE GODADDY More on how to get a free domain as a university student here. A basic .com domain costs about US$10/year. A .sg domain costs about S$45/year.

Domain names for just 88 cents!

101domains – find short domain names like deb.bi. Cost varies depending on which country the third level domain belongs to. I pay about US$160/year for the .bi burundi domain.

International Domain Registration

Domain Hosting

Siteground – I used Bluehost for many years, and hated the support so I switched to Siteground in 2018 and have never regretted it! Support is fast, friendly and amazing! Unlike Bluehost where you could be waiting 30 min for an operator, there is never any wait time for support! The basic plan starts at $3.95/month (~$48/year)

Web Hosting

Website Builder

Strikingly – if you want a beautiful, mobile optimised, one-pager website or online resume in 2 hours. The Limited plan is ok but the Pro plan gives you HTML embeds, which means you can put any third party plugin in the site. Best value is the Pro Two-year plan, $336/2y, which comes with a free domain worth $24.95 / year.

Strikingly

WordPress.org – if you plan to have more than 5 pages and need every page optimized for SEO and social sharing.

Weebly – if you plan to have 5-8 pages and want it built fast. My Pencils of Promise fundraising website was built on weebly (free!). It’s also great for kids! Check out Zac’s Lab (age 10) and Ryan’s Reality (age 7).

Weebly - Websites, eCommerce & Marketing in one place.

Carrd – if you want just a landing page / calling card website. I’m a huge AJ fan – having learn how to code from his Pixelarity and htmlUP5 templates. He’s also super responsive on Twitter, and Carrd is so easy to use. By far the most reasonably priced option to get a website up and running. Check out my Debbiediscovers, Designer, Empathy Carrd sites (free).


Digital Research & Competitive Intelligence

Buzzsumo – Expensive but oh so worth it. Find most shared content and key influencers.

SEMRush – Absolutely MUST HAVE tool that gets better and better all the time. Fantastic for competitive intelligence, keyword research, social media monitoring, content creation and more.

>>> Enjoy a 14 day free trial with this link! <<<

SEMrush

Content Promotion

QuuuPromote – Promote your content with Quuu Promote. I do with mine! Get those social shares / proof up!

Brand Monitoring

Brand24 – Excellent tool to monitor your brand mentions. An essential daily habit for me.


Writing Tools

Hemingway App – Hemingway makes your writing bold and clear. It’s like a spellchecker, but for style.

Grammarly – Check for spelling and grammar mistakes


Social Media

Scheduling

Agorapulse – Great for scheduling evergreen posts and social inbox management. First time I’ve ever achieved social inbox zero was with Agorapulse.

AgoraPulse

Buffer – Social scheduling and analytics. Try also Pablo for generating social images on the fly.

Instagram

Preview – Best Instagram Planning App! Follow @preview.app on Instagram / Insta stories for great tips and inspiration!

Later – For scheduling and auto-posting

Iconosquare – Best Instagram Analytics

Twitter

Audiense – By far my favourite Twitter tool for audience management / list building. Absolutely essential. Can’t live without it.

DrumUp – Great content discovery and content curation tool

Nuzzel – Personalized news discovery based on Twitter lists and friends. Follow some of my Nuzzel Feeds:

Bit.ly for Link Shortening, especially with my custom domain


Design

Graphic Design

Canva – Easiest graphic design tool in the market. Lots of useful tutorials and templates. There’s a free plan, but I highly recommend upgrading to the paid Canva for Work plan. The magic resize feature is a must-have for social media graphics.

Brand and Logo Design

Emblem – Love this tool for a fast and easy way to make a logo / brand book / style guide and social media assets!

Videography

Lumen5 – Turn your blogposts into explainer / slideshow videos with AI

Magisto – Make music videos with AI

Assets

Envato Themeforest – for wordpress themes. Recommend Uncode theme

Creative Market – Enjoy 6 free downloads every Monday (fonts, graphics, templates). Great for Instagram and presentation / brochure templates

Free Stock Photography

Unsplash

Pexels

Pixabay


Chatbot Development

Chatfuel – Easiest way to deploy a Facebook bot

Dialogflow – for NLP

Integromat – Easiest way to integrate with any third party API

Janis – Best way to integrate with Dialogflow, manage your chatbot from Slack with sentiment analysis and human takeover

Dashbot.io – Best Chatbot analytics

School of Bots – If you want to learn how to build and market a bot, School of Bots is leading program in the world on how to build, monetize, and sell Facebook Messenger Chatbots. It’s not cheap at $1,997 but good things in life never are!


Productivity

Music

[email protected] – This is my favourite productivity hack! 4X your productivity with music!

Focus at Will

Email and Cloud 

G-Suite – Enjoy 20% of GSuite Basic Plan with promo code 3A4JMVMNQN7RF3R and GSuite Business Plan with promo code 64GQYTH3XPTAHK4

MixMax – Best Gmail extension to enhance your emails with polls, gifs, etc. Read more about how you can turbo-charge your email productivity with MixMax here

Evernote –  In the words of Maria Porpova, “I live and die by Evernote”. Read more about Evernote in this post.

IFTTT – simple way to automate simple tasks, such as cross posting across social channels. My favourite IFTTT recipe is this one which lets you post native photos from Instagram to Twitter.

Trello – Great project management tool. Check out my Trello Board of free online marketing resources!

Toggl – useful for tracking personal or virtual assistant’s time worked

Wave Accounting – for invoices and expenses tracking

Automation

Integromat – Powerful automation tool that can connect any third party app with an API. Not for the faint hearted though.

Zapier –  Powerful automation tool! Sign-up with this link and we both get free zaps! More expensive than Integromat, but easier to use.

Blockspring – Another powerful tool that lets you tap on third party APIs (e.g. Facebook, Twitter, Google Analytics, FullContact) and pull data into Google Sheets. Read more about how I use Blockspring here and here.

Scheduling

Acuity Scheduling

Freelancers

Fiverr

Password Manager

Lastpass

Discover Deals

Product Hunt

AppSumo