Digital Discovery https://www.digitaldiscovery.sg by Deborah Kay Sun, 14 Apr 2019 22:51:55 +0000 en-US hourly 1 https://wordpress.org/?v=5.1.1 https://www.digitaldiscovery.sg/wp-content/uploads/DD-Logo-black-50x50.png Digital Discovery https://www.digitaldiscovery.sg 32 32 How to Get More Followers on Twitter (With 3 Free Tools and a bit of Javascript) https://www.digitaldiscovery.sg/blog/get-followers-twitter/ Sat, 11 Aug 2018 08:20:56 +0000 https://www.digitaldiscovery.sg/?p=6857 In this post, I’m going to show you how you can get followers on Twitter for free with only 15 minutes of effort each day! This tutorial is simple. Just follow along and I guarantee you will see results in no time! To get more followers on Twitter, the single most important thing you have […]

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A Curated Twitter Guide for Newbie Journalists https://www.digitaldiscovery.sg/blog/a-curated-twitter-guide-for-newbie-journalists/ Sat, 14 Jul 2018 02:37:30 +0000 https://www.digitaldiscovery.sg/?p=6762 How Journalists Are Using Twitter I studied how journalists used Twitter for two years. Here’s what I learned – Poytner, March 2017 Written by Alecia Swasy, who is the Donald W. Reynolds Chair in Business Journalism at Washington & Lee University. She is the author of “How Journalists Use Twitter: The changing landscape of U.S. newsrooms.” […]

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How Publishers are using Instagram Stories https://www.digitaldiscovery.sg/blog/how-publishers-are-using-instagram-stories/ Fri, 13 Jul 2018 23:02:56 +0000 https://www.digitaldiscovery.sg/?p=6748   In 2017, websites saw traffic from Facebook decline from 30% to 18% Instagram showed signs of overtaking Twitter as a driver of traffic. Here are some ways different publishers are using Instagram to drive traffic and acquire email subscribers.   McKnights “On average, only 2 to 5 percent of impressions on linked Story posts lead […]

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Build Your Own Instagram Dashboard using Google Sheets https://www.digitaldiscovery.sg/blog/instagram-dashboard/ https://www.digitaldiscovery.sg/blog/instagram-dashboard/#comments Mon, 14 May 2018 04:20:19 +0000 https://www.digitaldiscovery.sg/?p=6697 If you were using SocialBlade.com to track your Instagram growth, you must have been devastated when Instagram depreciated their old API overnight, preventing third party providers like SocialBlade from tracking your follower and following growth. Fret no longer. Here is a simple solution to build your own Social Blade on Google Sheets, with a Google […]

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How to Host your Twitter Archive on Github https://www.digitaldiscovery.sg/blog/host-twitter-archive-github/ Tue, 08 May 2018 22:01:59 +0000 http://debbiediscovers.com/?p=5279 Did you know that you can request for an archive of all your tweets? You can even publish your Twitter archive online and have it auto-updates with your latest tweets for free! Wanna know how? This is possible due to the amazing work of Martin Hawksey. (More on that below). It’s really rather simple. You […]

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What if your Chatbot could respond to any Emoji (emoji support for Dialogflow)? https://www.digitaldiscovery.sg/blog/what-if-your-chatbot-could-respond-to-any-emoji-emoji-support-for-dialogflow/ Sat, 05 May 2018 06:21:17 +0000 https://www.digitaldiscovery.sg/?p=6408 Anyone who has built a chatbot before knows that users like to send emoji. This is backed by data from Dashbot.io, a chatbot analytics platform. But there are over 1,500 emojis that exist (not to mention all the skin tone variations). How does one respond to all of them? That’s why I decided to build […]

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How to Automatically Retweet your own Tweets for 3-4X Engagement https://www.digitaldiscovery.sg/blog/how-to-automatically-retweet-your-own-tweets/ Tue, 01 May 2018 03:12:28 +0000 https://www.digitaldiscovery.sg/?p=6361 On Twitter, there are over 300 million tweets sent every day. That’s over 8,000 tweets per second. What’s even more shocking is that the average lifespan of a tweet is only 18 minutes (Source: Moz), and average impression rate is between 1-3% (Source: Marketing Land). This means that it’s pretty damn hard for anyone to […]

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Building Authentic and Engaged Audiences on Social Media is more Important than Follower Growth https://www.digitaldiscovery.sg/blog/building-engaged-audience-on-social-media/ Sun, 29 Apr 2018 11:31:39 +0000 https://www.digitaldiscovery.sg/?p=6287 Building a following on social media can be tough. Building a relevant, authentic and engaged audience is even harder. Audience quality is far more important than audience size, so I try to look beyond vanity metrics of follower / following numbers which can be easily inflated by bots or automation. Here’s one thing I do […]

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I worked with 50 micro-influencers. Here is what I learnt. https://www.digitaldiscovery.sg/blog/i-worked-with-50-microinfluencers-here-is-what-i-learnt/ Sun, 22 Apr 2018 07:00:56 +0000 https://www.digitaldiscovery.sg/?p=6122 In this article, I will show you the different Instagram influencer marketing strategies we have employed, from macro-influencer to micro-influencer. I will also share the ROI of each strategy as well as my recommendations for any brand or agency.    About ColorMeHappy Cosmetics ColorMeHappy Cosmetics is a Singaporean brand selling award-winning, made-in-Korean lipsticks and lip […]

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How to access Twitter’s API – A Guide for Non Developers https://www.digitaldiscovery.sg/blog/how-to-access-twitter-api-for-non-developers/ Sat, 05 Aug 2017 07:05:54 +0000 http://debbiediscovers.com/?p=5516 Twitter has several different APIs but the Streaming and Search APIs are the ones to take note of. Search API The Search API lets developers write code to automate searches for tweets by keyword, topic, author, language, location. According to Twitter, their Search API only returns a sample of Tweets from the past 7 days.  The Search API […]

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